Notes from the
privacy-first stack.
Practical writing on web analytics without cookies, what GA4 actually measures, and how AI changes the reporting workflow. From the engineers and operators building datakant.
Previous issues
3 articlesHow to design a tracking setup that works without consent.
Step-by-step: architect analytics that never collects personal data. No cookies, no IP storage, no consent banner required. Includes a field-by-field audit table and DPIA template.
Why server-side tracking alone does NOT fix your data quality.
Server-side GTM still needs cookies, consent, and client-side JS. We break down why it's not the silver bullet agencies sell it as.
How Google Consent Mode actually works (and why it still loses data).
Technical teardown of GA4 Consent Mode v2: cookieless pings, data modeling, selection bias, and the ad-blocker blind spot.
Read about it, then try it on your own site.
Every claim in these articles ships in the product. Drop the snippet, get 7 days of full access, and read your own GA4-vs-datakant chart at the end of the week.