Practical writing on web analytics without cookies, what GA4 actually measures, and how AI changes the reporting workflow. From the engineers and operators building datakant.
Step-by-step: architect analytics that never collects personal data. No cookies, no IP storage, no consent banner required. Includes a field-by-field audit table and DPIA template.
Server-side GTM still needs cookies, consent, and client-side JS. We break down why it's not the silver bullet agencies sell it as.
Technical teardown of GA4 Consent Mode v2: cookieless pings, data modeling, selection bias, and the ad-blocker blind spot.
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