Everything you need.
Nothing you don't configure.
Three pillars work together so you spend zero time on tagging, dashboard building, or report writing — and all your time on decisions.
Autonomous tracking engine
One script tag, zero configuration. The engine crawls your site, identifies every interactive element, and starts recording events within minutes.
Automatic event detection
Identifies and tracks clicks, form submissions, downloads, and custom interactions without manual tagging.
Smart page categorisation
AI analyses page content and URL structure to automatically organise your site hierarchy.
Real-time adaptation
Continuously learns from your site changes and adjusts tracking configuration automatically.
Zero manual configuration
No GTM tags, no event listeners, no custom code required. Install once, track everything.
Funnel inference
Automatically detects multi-step user journeys and maps them as conversion funnels without manual definition.
Consent-aware collection
Reads consent state from Cookiebot, OneTrust, Usercentrics and others. Adjusts data collection in real time.
AI data engine
Ask questions in plain language, get answers grounded in your data. The engine reasons across sessions, funnels, and attribution — no SQL required.
Natural-language queries
Ask questions like "Which channels drove the most signups last month?" and get instant, data-backed answers.
Automated anomaly detection
Alerts you to unusual patterns, traffic spikes, or performance drops before they impact your business.
Predictive forecasting
Machine-learning models predict future trends based on historical data patterns and seasonal signals.
Smart report generation
Automatically generates executive summaries and performance reports with key takeaways and recommendations.
Cross-session attribution
Connects anonymous first visits with later conversions across devices and sessions using first-party identity.
Agentic tool loop
The AI engine chains multiple tools — SQL reader, web research, conversation memory — to answer complex multi-step questions.
Tailored dashboards
No generic templates. datakant creates intelligent dashboards that match your industry, goals, and KPIs automatically.
Industry-specific templates
Pre-configured dashboards for e-commerce, SaaS, content sites, and B2B platforms.
Goal-oriented metrics
Automatically highlights the metrics that matter most to your business objectives.
Role-based views
Different dashboards for executives, marketers, product teams, and developers.
Collaborative sharing
Share dashboards with team members or clients with granular permission controls.
Real-time updates
Live data streaming keeps your dashboards always current — no manual refresh needed.
Drag-and-drop layout
Rearrange widgets, resize panels, and build custom views with a visual editor — no code required.
Privacy & compliance
Built from the ground up to European data protection standards. 100% GDPR compliant, hosted exclusively in EU data centres.
Integrations
datakant connects to the tools you already use — forward your events to your ad and analytics platforms, respect your existing consent banner, and get alerted when something changes.
Server-side GA4 forwarding
Forward your events to Google Analytics 4 via the Measurement Protocol — server-side, with delivery health metrics and per-event mapping.
Meta Conversions API & Pixel
Send conversions to Meta through the Conversions API and the browser Pixel, with deduplication and event mapping for accurate ad attribution.
Email alerts
Get notified by email when traffic anomalies, conversion drops, or usage thresholds are detected.
Consent management
Automatic integration with Cookiebot, OneTrust, Usercentrics, Borlabs, Consentmanager, and Cookie Information — tracking follows the consent state from your existing CMP.
REST API
Programmatic access to your properties, events, and dashboards for custom integrations and exports.
Full capability matrix
A single view of everything the platform covers today — from collection to insight to action.