Properties
A property in datakant maps to one website (or a group of related subdomains under one tracking ID). Each property has its own tracking ID, event configuration, dashboards, and access controls. Properties are the unit of billing and the unit of access.
Events
Every user interaction — click, pageview, form submit, scroll — is an event. datakant auto-detects most events without any configuration, and lets you define custom ones through the dashboard or the ingest API. Every event carries the full replay context (DOM path, viewport, scroll position, reveal prerequisites) so the Event Mapper can frame it back on the page later.
Segments
Group visitors by shared attributes — device, country, referrer, behaviour — to compare performance across audiences. Segments are composable: stack them in dashboards, the AI engine, or the realtime view without touching the raw event data.
Goals
Mark any event as a goal (conversion) to track it in KPI cards, funnels, and the AI engine. Goals can carry a monetary value and currency so revenue numbers flow into the same dashboards.
With these four concepts in place, you're ready to explore the AI engine, build custom dashboards, and configure advanced tracking options.